Immersyve Gaming Research
Jun 29, 2023
UX Research, Cognitive Psychology, Self-Determination Theory
Who is Immersyve Gaming?
Immersyve is a small gaming research team that does contract research and analysis for triple A video game companies. We use cognitive psychology to help provide data and insight into player satisfaction and longevity.
What are your measurements?
Autonomy
Relatedness
Competence
Timeframe: I worked at Immersyve for 6 months during my gap year inbetween undergraduate and graduate school.
Skills: Game balancing, data analysis (SPSS and Tableau), data cleaning, survey writing (SurveyGizmo/Alchemer), longitudinal/lifecycle studies, beta testing, market research, mass emails (MailChimp), recruiting participants (communicating with panel companies), creating slide decks for clients and stakeholders
Assisted with data cleaning and analysis for surveys with 3,000+ responses on a 2-day turnover ~12 times a month
*Due to NDA, I can not share visuals, data, or processes (PENS).
Clients: Zynga Riot Blizzard Microsoft Square Enix NetEaseCreated screeners, longitudinal/life cycle, and beta test surveys for 10+ game brands spanning over 7 different countries ranging from Brazil to China
Game Titles: I worked on mobile, PC, and console games. Games ranged from FPS to open world. Additionally I worked with Battle Pass systems on F2P games. Below are some games that I helped run beta tests and general UX research for:
Want to Talk?
Me too! Reach out to me about professional roles or just sharing your favorite anime (mine is Detective Conan):